Pop icon Rihanna has taken her maternity fashion to new heights in the latest Louis Vuitton campaign, where she proudly showcases her baby bump while donning the luxury brand’s designs. Captured in a series of captivating images and a mesmerizing campaign video, Rihanna exudes confidence and elegance as she roams the streets of New York City, clutching a cup in hand.
Rihanna pictured carrying various versions of Pharrell Williams’ reimagined Louis Vuitton Speedy bag.
Keizō Kitajima/ Martine Syms/Louis Vuitton
The campaign, conceptualized by musician Pharrell Williams, who recently assumed the role of creative director for Louis Vuitton menswear, features his fresh interpretation of the iconic Louis Vuitton Speedy bag. Photographed by Keizo Kitajima and Martine Syms, the visuals depict Rihanna effortlessly carrying different versions of the bag in vibrant shades of red, green, yellow, and blue.
Described as “a symbol of human empowerment” by the French luxury house, Rihanna’s presence in the campaign reinforces her influential status in both the music and fashion industries. Her maternity fashion choices have garnered praise, and in the campaign, she can be seen wearing Louis Vuitton garments adorned with the label’s signature checkerboard motif, which made a notable appearance in the star-studded Spring-Summer 2024 show.
Pharrell Williams acknowledges the audience at the end of his Louis Vuitton Menswear Spring-Summer 2024 show.
Stefano Rellandini/AFP/Getty Images
Rihanna’s attendance at Pharrell Williams’ debut Louis Vuitton show further solidified her support for the collaboration. Accompanied by her rapper boyfriend A$AP Rocky, the singer arrived fashionably late but managed to secure a front-row seat. Williams’ show was a spectacle in itself, featuring over 70 looks, a live orchestra, and a gospel choir.
Although the campaign is part of Louis Vuitton’s menswear collection, the reimagined Speedy bag is positioned as a unisex accessory. Inspired by the codes and style of New York’s Canal Street, Williams aimed to create a versatile bag suitable for all individuals. He explained that the Speedy bag, originally designed for men, gained iconic status after Audrey Hepburn sported a smaller version in 1965. Williams wanted to transcend gender norms and deliver a timeless piece that resonates with people from all walks of life.
Rihanna’s presence in the Louis Vuitton campaign not only celebrates her impending motherhood but also highlights her influential role as a fashion-forward figure. Her collaboration with Pharrell Williams and Louis Vuitton exemplifies their shared commitment to pushing boundaries and embracing inclusivity in the world of fashion.