Our Insider Tip for Buying the Most Popular Designer Bags for Less

Are you looking to invest in a designer handbag but don’t know where to start? We hear you. A classic bag can set you back thousands, and with the ever-changing fashion industry always moving onto the next It item or designer, the trends we’re shopping now might be gone in 18 months’ time. At Who What Wear, we want to shop differently and take a more sustainable approach to fashion, and anything we recommend comes with an emphasis on longevity and wearability—pieces you’ll buy now but love forever. We also champion rented and pre-loved pieces, and right now, it’s easier than ever to shop premium designer brands online without having to trawl through vintage stores.

If you’ve ever Googled a Prada Cleo and found a deal that seemed too good to be true, you aren’t alone. Concern about authenticity online is an important issue, but to help put your mind at ease, eBay has extended its authenticity guarantee to include designer handbags, too.

One handbag is sold on eBay every 15 seconds, ranging from coveted It bags to vintage classics. The site’s bag collection features over 19 luxury brands such as Louis Vuitton, Gucci, Prada and Bottega Veneta, all vetted and verified by a team of expert authenticators to help you make more informed pre-loved luxury purchases. So not only are bags subject to a rigorous physical inspection, but their condition must match the listing description (no more surprise wear and tear). All bags will come with a unique “authenticity guarantee” card with information about the handbag brand and model, so you can verify exactly what you’re getting. Are you wanting to sell, too? No problem. Sellers who offer returns receive the same protection as buyers, and the authentication program ensures the item is returned to the seller via a verified returns process, ensuring it comes back to you in the same condition it was in when it left you.

With all of that in mind, we’ve chosen some of the most iconic, pre-loved designer bags available on eBay now. You can thank us later.

The perfect size for an on-the-go weekend bag. 

The timeless favourite of Princess Diana of Wales.

You probably saw the leather Cleo all over Instagram when it launched in 2020, but we love this party-ready sequin version.

Another bag that needs no introduction, the Carrie Bradshaw–approved saddle bag is particularly popular on pre-loved sites. 

Move over, baguette. There’s a new Fendi favourite in town. 

Another bag inspired by the Princess of Wales, this recent reissue has a contemporary spin with a fluorescent pop of colour.

A brand-new release from one of the year’s most talked-about collaborations. 

This Prada raffia bag sold out everywhere, so you’ll have to move quickly to get your hands on it.

A classic, black everyday crossbody, courtesy of Celine. 

That’s right—you can even find the Rolls Royce of designer handbags, the Hermès Kelly, for less than half its original price. 

Between 2008’s sell-out Paddington and this year’s Woody tote, we love Chloé bags, and so does the fashion set. 

Designer beach bags don’t get better than Chanel. 

If a traditional clutch bag feels dated, an embellished mini tote bag just might be the answer. 

The teeny, tiny tote trend shows no sign of slowing down. 

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