I’m Fussy When It Comes to Bras—Here Are 8 Brands That Look as Good as They Feel


Finding lingerie that fits so well you barely know you’re wearing it is what we all wish for. But much like finding the perfect-fit jeans, the search for a great bra can be a tricky task. With so many gorgeous styles out there now, though, we no longer have to just rely on basic (but very comfy) T-shirt bras and styles that become ugly as soon as they reach cup sizes DD and upwards. 

Instead, there are so many amazing brands creating comfy and pretty bras for every body. And we wanted to tell you about the ones we go to for certain styles. 

If you’re looking for a bra in your skin tone, Skims has a really great inclusive selection. If you love a joyful, colourful style to uplift your mood then Dora Larsen is the destination. When it comes to the high street, of course, Marks and Spencer is a forever favourite for everyday lingerie drawer additions, Boux Avenue is the place to go for backless bras, and & Other Stories is best for smaller chests. 

Keep scrolling to find out the eight best bra brands that look as good as they feel.  

Dora Larsen is known for its sheer bras that are worn to be seen.

The thick straps are supportive for all cup sizes. 

See, a T-shirt bra doesn’t have to be basic. 

This one is perfect for A through DD cups. 

So comfy. 

This wrap style fits UK sizes 2 through 30. 

This mermaid style is so pretty you could wear it flashing out of a white shirt. 

Triangle bras don’t come better than this. 

Of course you’ll want to complete the set with the matching thong and suspender belt. 

This one comes in sizes C through H, but you can also get the same styles with extra-supportive technology in F through J cups. 

This three-pack will stop you from missing your favourite bra on washday. 

The fuss-free wireless bralettes are always best sellers for M&S.

How gorgeous is this shade of green?

Taking the faff out of doing up your bra, this one does up at the front instead. Genius. 

This beauty is made from recycled materials. 

The colour du jour. 

French lace is always the very best.

Mesh styles are perfect if you don’t need a lot of support. 

This strapless styles also comes with straps that you can attach in different ways depending on your outfit. 

To go with all those backless tops.

A padded plunge will give added lift.

The brand uses even more supportive underwiring for cups J through K.

If you love this bra, you can fill your lingerie draw with the 10 other colours. 

Bright lingerie is guaranteed to lift your mood. 

Next up, an expert just told me these are the comfiest bra styles.

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