There are a few perks to being a fashion editor, I must admit. One of them is that we get to go behind the scenes at brand HQs and get a sneak peek of new-in products, often before they’ve even hit the shop floor. Whether it’s for re-sees of runway collections, press days showcasing next season’s garms or just popping in to high-street showrooms to get a closer look at the latest pieces about to drop. So when news reached the Who What Wear UK team that H&M was about to release its new spring collection any day, we called on our connections and asked if we could get a sneaky look at the pieces in question beforehand. We take our responsibility for reporting back to you on the best pieces to buy very seriously, after all.
And that’s how I ended up popping in to the rather beautiful (the perks of having H&M Home on tap) new H&M showroom behind a busy Oxford Street one lunch break last week to try on as many of the new styles as I could get my hands on.
I’m wearing a brand-new crochet lace set that’s coming soon.
Turns out the collection was as good as we’d heard. Think plenty of expensive-looking, relaxed tailoring to see you through this transitional time of year, as well as some gorgeous dresses and warm-weather pieces that got us seriously excited for the summer ahead.
As a dress-avoiding minimalist, I wouldn’t have necessarily picked out the floaty styles, lace and pops of colour that feature in this new drop. (Give me that beige blazer any day, though.) But I’m so glad I had the opportunity to try them (for research purposes, of course), as I was actually really impressed. This maxi dress, in particular, was so good it almost made me want to fly to Bali for a wedding and “accidentally” miss the plane home. Trust me; you’ll understand once you try it too.
So whether you’re heading to far-off climes this year, planning on attending all those postponed weddings Victoria Beckham–style or simply looking to take on spring and summer in the city, below you’ll see the 11 new-in H&M products I thought were the most impressive. Most of the collection has only just gone live, with some pieces even selling out already. Let that be a lesson to us all. Keep scrolling to see and shop.
I could totally see myself wearing this to a summer wedding this year or even just with bare feet on a beach (a girl can dream). For reference, I’m only 5’2″, so if you’re taller, this would be slightly less floor-skimming.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week