I’ll admit there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s been an inescapable trend for the past few seasons. Daniel Lee’s designs for Bottega Veneta were obviously a huge influence, as are The Row’s covetable pieces, but let us not underestimate the lasting legacy of Phoebe Philo’s Céline too. Here’s why the trend is so popular: It screams understated luxury, even when it might not be. Case in point: H&M’s new edit, which is nothing if not a minimalist’s dream.
So how do less-expensive brands achieve this rich aesthetic? It’s all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also khaki, brown and cream plus true blue when it comes to denim. With the silhouettes and fabrics, it’s all about sticking to classic fits. Think grey blazers, leather shirts that work with everything in your wardrobe and striped jumpers. The idea is that these pieces will last forever and help you build a timeless capsule wardrobe. So I suggest you keep scrolling for H&M’s latest minimalist edit.
Next up: The 9 New-In Pieces I’m Adding to My Wish List This Week
This post was originally published at an earlier time and has since been updated.