9 Best-Selling Reformation Dresses That Are Shockingly Pretty


The impressive thing about Reformation is not just its sustainable credentials or excellent choice of copywriter. Straight up, it’s how many people truly love wearing it. The U.S.-based brand started small and gained a huge cult following stateside with its easy-to-wear dresses, cute tops and great-fitting denim, before hopping over the pond in recent years and continuing its domination here. Everyone from J.Lo to Emily Ratajkowski, Hailey Bieber to Meghan Markle, Blake Lively to Ashley Graham (I could go on), has been spotted in its designs over the years. Not to mention the hoards of influencers, editors and, well, all my friends, who turn to them again and again for (relatively) affordable and always cool wardrobe heroes that just don’t go out of style. 

Emily Ratajkowski wears the Tai dress. 

Of course, dresses are the brand’s M.O., and for good reason. They’re really, really great at designing them. And they’re (sadly) one of the few brands that caters to both petite and extended sizes as well—bravo, Reformation. While all of its dresses are elite, knowing which ones are actually the best can be hard, especially when there are currently hundreds of  styles on the website. 

So I wanted to do a roundup not just of the best Reformation dresses, in my opinion, but the styles that have been officially backed by you all this year (aka the most-wanted styles that sell through our articles again and again). We’ve looked into the data and can confirm there are some styles you love way more than others. These are the dresses celebs love too, the ones that sell out repeatedly, and then get restocked. And with hundreds to choose from, that means they must be good, right? 

Chrissy wears the Linda Linen Dress for lunch.

The perfect example of how versatile Ref dresses can be. They look just as good with trainers as they do heels.

Keep scrolling and you’ll find the top ten best-selling dresses Reformation has produced this year, from casual styles perfect for heatwave weekends (just in time) to fancier ones that will always have your back for weddings, hen-dos, garden parties, Christmas parties and more. Wherever you’re going, you’re guaranteed to look cute in one of these. You know what to do. 

This would make a stunning wedding-guest option. 

Any dress named after pasta gets my vote. 

Such a versatile dress you’ll turn to again and again. 

I love it in the blue print as well. 

This is certainly a showstopper…

…and it looks great on everyone. 

This has been one of my personal Reformation favourites for years now. 

I can’t get over how pretty this print is. 

Wow, just wow. 

The dainty straps make this style so pretty. 

Everyone needs a white linen dress in their collection, and this is one of the greats. 

Lots of Ref dresses have flattering slits. 

I can never resist a red dress. 

This was made for standing out at black-tie events. Pair it with flats for a striking look. 

Another easy dress you’ll get so much wear out of. 

It was so hard to choose which colour I like this best in. 

This dress has proven incredibly popular with Who What Wear readers. 

I think this might be my favourite Reformation print ever. 

The bows on the sleeves are so flattering. 

A dress to fall in love with. 

A perfect summer workwear option that you could also dress up for events. 

Basically the dress Meghan Markle wore on tour in Australia, and it’s actually in stock! 

A classic white dress will see you through many summer occasions. 

Reformation also does minidresses very well, and this is proof. 

Kaia Gerber’s favourite Reformation dress, and now one of ours too. 

Up Next: I Tried on So Many Reformation Wedding Guest Dresses to Find the 7 Best

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