5 Swim Trends You’ll See All Over the French Riviera Every Single Summer

When it comes to being at sea, whether that’s frolicking in the ocean or riding shotgun on a sailboat, French women do it with a certain je ne sais quoi. They have acquired taste when it comes to swimwear and resortwear. French swimwear is unmatched. Perhaps it’s down to living on the periphery of the ocean and spending summers by the Riviera. The wide span of coastline calls for a working swim wardrobe for trips to the beach at a moment’s notice. We’re likely in unanimity about how distinguishable their swimwear offerings are, as there’s been a growth in the popularity of French swimwear labels such as Eres. The brand has been producing swimsuits for over 50 years, with the essence of simplicity and timelessness at its core. French brands such as Sézane and Rouje are following suit by adding beachwear to their rosters.

What I love most about French swimwear is that it’s distinctive whilst remaining classic. You’ll never look at a refined cut or pattern with regret years down the line. It seems easy wearing is a high priority, too, as is the importance of figure-accentuating skims. Although high-leg cuts are reminiscent of the ’90s and Baywatch, it’s proven ageless along with the all-in-one. Swimsuits in block colourways and classic patterns—spanning gingham, stripes and ditsy florals—take precedence. You’re likely to find bold primary colours, from scarlet to cobalt blue, and they are styles that you can wear throughout the ages with pride.

With regard to cuts, square necklines and high-waisted briefs are among the most celebrated styles. The ’80s revival of the seersucker fabrication fits seamlessly into the French ethos of simplicity and has an understated allure. If you’re planning on frequenting the beach this summer or simply want to revive your swimwear capsule, I’ve listed some chic options. Here’s to hoping we’re lucky enough to experience joie de vivre this summer.

Style Notes: First up is the classic two-piece. It’s the perfect middle ground between a bikini and swimming costume and allows for flexible styling post-sunning.

A classic two-piece.

This gorgeous hue will suit a wide range of skin tones.

I’m always drawn to a ’50s-style buckle on high-waisted briefs.

It wouldn’t be a French swimwear edit without polka dots.

Hunza’s one-size suit fits UK sizes 8 to 16. Keep scrolling for some gorgeous seersucker extended-size offerings.

A twisted bikini top for some added interest.

Off-white looks very chic on.

The ditsy floral print is a timeless choice.

Look closely for pomegranate.

A unique, plunging neckline.

These have a super-high waist and a sweet bow tie. They’re also available in eight colourways.

Style Notes: French women are renowned for swimming costumes with square necklines and thin spaghetti straps. They are versatile, can be worn as bodysuits and, more often than not, feature a low scoop back.

I always see French women in stripes and polka dots.

Scalloping is a wonderful way to add a fun twist to a classic cut.

The buckle detail is rather chic.

A nod to Renaissance dressing in swimwear—unique in fit and concept.

Youswim has a whole host of colours in the seersucker texture that we’ve become acquainted with over the last few years.

I call this hue sorbet yellow.

The corset detail is very chic.

A stunning back detail and square-neck cut.

The shaping is wonderful. As are the ruffled sleeves!

Albus Lumen can do no wrong when it comes to resortwear.

I can attest to the quality and fit of this swimsuit. I’m looking forward to wearing mine this summer.

I’m always so pleased to see Econyl on the high street.

Style Notes: Among some of the classic prints are floral motifs, stripes, and gingham, styles you’ll wear time and again.

With the green-and-white florals and criss-cross tie, this style is very modern.

A high triangle cut sits like a ’90s bikini.

If you want to venture into prints, a piece like this is a good way to start.

A high-leg gingham suit with a slightly dipped back.

Style Notes: The Hunza G influence has taken the world by storm, but French women have long donned the textured swimsuit. Malleable, comfortable and with added intrigue, it’s a great way to elevate the basic bathing suit.

Featuring a bustier detail and adjustable straps.

Not only does underwire offer added support, but it also adds to the shaping.

This season’s brown has made its way to swimwear, and it works.

An amazing (and beautiful) option for a fuller bust.

The towelling fabric makes me think the drying process will be efficient. Always a plus if you ask me.

The colour is so beautiful.

The colour caught my eye from the offset. 

Stylish and comfortable.

Style Notes: When it comes to colour, the bolder the better. Reds, ochres and blues aren’t out of place in a French swim wardrobe.

This makes me think of a dear friend who looks beautiful in red. I think you will too!

Fashioned from Italian Econyl.

Striking blue in a textured fabric.

Ochre is a classic.

Coming up, 10 Timeless Items French Women Have in Their Wardrobes

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